Super simple, magical Salesforce apps designed to make your life easier.
Campaign Influence Analyzer & Contact Role Creator
What is it?
This app miraculously fixes the campaign-response-to-opportunity gap inherent in Salesforce + any marketing automation for Business-to-Business Sales and Marketing Operations.
By simply installing the app and spending 3 minutes to configure it, you will be able to finally accurately tell which of your campaigns, vendors, vehicles and messages have helped your reps find and qualify opportunities and wins.
And maybe more importantly, you will know which campaigns are total duds.
You can also use the app to automatically and systematically create salesforce "Opportunity Contact Roles" -- instead of asking your human sales reps to do it -- which is the architectural feature many marketing automation platforms use to determine how campaigns affect opportunities.
The 5 Models of Influence
Check out this video to see how the app tells you which campaigns are the best:
You can also:
finally calculate with true accuracy the Response-to-Create and Response-to-win timelines
determine which contact types / titles generate the most cash
make and export marketing projections based on either a sales goal or a proposed spend
Why do you need it?
Salesforce's closed-loop marketing works great by itself when your product sells itself and a sales rep gets a lead and does a quick sale directly from that lead. More typically this is a consumer-type sale.
But when you sell something that's more complex, and to a group of people in a much longer buying cycle, you are either asking your sales reps to do a ton of administrative work, or you have no idea how campaign responses influence opportunities.
Install this sucker now free for 30 days and see how your campaigns are influencing your sales (accurately and will complete ease of use).
It may be the best $3,500 you ever spend on software.